Effective Date: January 1, 2024
To download and/or print this Privacy Policy (“Privacy Policy”), click here.
Privacy Policy Scope
Welcome! This Privacy Policy applies to your use of any online service (e.g., website, software, or mobile app, and certain e-mails we send) that posts a link to this Privacy Policy, regardless of how you access or use it. Click here to view our Terms of Use. Please see Section 11 of this Privacy Policy for additional information that applies to certain state residents, including California.
Table of Contents
For a table of contents that will help you find and navigate to all the sections of the Privacy Policy click here.
LANDMARK PROPERTIES PRIVACY POLICY
Thank you for visiting an online service that posts a link to this Privacy Policy (“Service”) owned or operated by Landmark Properties, Inc. d/b/a LMK Properties, Inc. or one of its Affiliates (defined below) (“Landmark Properties,” “we,” “us,” or “our”). This Privacy Policy describes how Landmark Properties collects, uses, and discloses Personal Information, including the choices you have with respect to your Personal Information, and applies to your use of any Service, regardless of how you access or use it. For certain Services, you may be provided additional privacy notices. Please read those additional privacy notices to understand how they apply to you.
By visiting or otherwise using the Service, you agree to the Service’s Terms of Use and acknowledge Landmark Properties’ data collection, use, and disclosure practices, and other activities described in this Privacy Policy, and any additional privacy notices provided to you on an applicable part of the Service. If you do not agree, please discontinue use of the Service, and uninstall Service downloads and applications.
As used in this Privacy Policy, “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, deidentified, or aggregated.
- PERSONAL INFORMATION WE COLLECT
Landmark Properties, and/or our Service Providers (defined below), may collect Personal Information from the following sources:
- Directly from you. For example, during the purchase or rental application process, through our websites or online systems, and other processes where you may submit Personal Information to us.
- Automatically when using our digital services or visiting our premises. For example, when you use our websites or online services, and when you access our facilities.
- Landmark Properties affiliates (“Affiliates”). For example, we receive Personal Information from our Affiliates, as permitted, to enable us to manage our business.
- Parties to corporate transactions. As permitted by law, we may receive Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.
- Business partners. We may receive information about you from Service Providers, business partners, or other vendors.
We may collect the following categories of Personal Information. Note that the Personal Information we collect about you may vary depending on the nature of your interactions with us.
- Identifiers, such as your first and last name, e-mail address, phone number, physical address, IP address, account name, Social Security number, and government-issued identification number;
- Personal Records, such as your physical characteristics or description, signature, telephone number, date of birth, education, employment, bank account number, or any other financial information, and medical information;
- Demographic information, such as your gender, age, citizenship, zip code, interests, and recent and upcoming purchases;
- Commercial information, such as your apartment preferences, desired budget, lease term, move-in date, vehicle information, and any additional information you wish to provide;
- Internet Usage Information, such as your IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (g., computer or mobile device);
- Geolocation Data, including physical location inferred from your IP address;
- Sensory Data, such as audio and/or visual recordings of customer care calls, and security cameras footage;
- Other Tenant Information, such as national identification information, vehicle information, and criminal history; and
- Inferences
- HOW WE USE THE PERSONAL INFORMATION WE OBTAIN
Landmark Properties may use Personal Information for any purposes consistent with this Privacy Policy, or otherwise disclosed by us in writing at the point of collection, and not prohibited by applicable law, including, without limitation, in order to:
- Allow you to participate in the features we offer on the Service;
- Facilitate, manage, personalize, and improve your online experience;
- Process your registration and manage your account;
- Transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices;
- Landmark Properties Affiliates’ marketing and other purposes;
- Improve the Service and for any other internal business purposes;
- Tailor our content, advertisements, and offers;
- Fulfill other purposes disclosed at the time you provide Personal Information or otherwise where we are legally permitted or are required to do so;
- Determine your location and manage digital content rights (e.g., territory restrictions); and
- Prevent and address fraud, breach of policies or terms, and threats or harm.
- HOW WE DISCLOSE PERSONAL INFORMATION
Except as restricted by applicable law, Landmark Properties may disclose Personal Information to our Service Providers, Landmark Properties Affiliates, and other parties for the purposes identified above. Landmark Properties’ disclosure of Personal Information is subject to the following:
- Marketing: Subject to your communications choices explained here, we may use your Personal Information to send you marketing communications. Landmark Properties will not share your Personal Information with any parties, other than Affiliates, for their own direct marketing purposes, except in connection with Corporate Transactions (defined below).
Landmark Properties may also disclose Personal Information for any purposes not inconsistent with this Privacy Policy, or our written statements at the point of collection, and otherwise not prohibited by applicable law, including, without limitation:
- Landmark Properties’ agents, vendors, consultants, and other service providers (collectively “Service Providers”) may receive, or be given access to, your Personal Information in connection with their work on Landmark Properties’ behalf.
- To comply with the law, law enforcement or other legal process, and, where permitted, in response to a government request.
- If Landmark Properties believes your actions are inconsistent with Landmark Properties’ Terms of Use, user agreements, applicable terms or policies, or to protect the rights, property, life, health, security and safety of Landmark Properties, the Service or its users, or any third party.
In addition, Landmark Properties may disclose your Personal Information in connection with or during negotiations of any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of Landmark Properties assets, or transfer of all or a portion of Landmark Properties’ business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding (“Corporate Transactions”).
- SWEEPSTAKES, CONTESTS, AND PROMOTIONS
Landmark Properties may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personal Information. If you voluntarily choose to enter a Promotion, your Personal Information may be disclosed to Landmark Properties, co-sponsors, Service Providers, and other parties, including for administrative purposes and as required by law (e.g., on a winners list). By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Policy. Please review those rules carefully.
- THIRD-PARTY CONTENT AND SERVICES
The Service may include hyperlinks to websites, locations, platforms, applications or services operated by other parties (“Third–Party Service(s)”). We do not control these Third-Party Services or their privacy practices, which may differ from those set out in this Privacy Policy. We encourage you to review the privacy policy of any company or website before you provide your Personal Information.
- COOKIES AND OTHER TRACKING TECHNOLOGIES
Cookies, web beacons (also known as “tracking pixels”), embedded scripts, location-identifying technologies, device recognition technologies, device and activity monitoring and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about your interactions with the Service or e-mails, including information about your browsing and purchasing behavior.
- Cookies
- A cookie is a small text file that is stored on a user’s device, which may last for a session or be persistent. If you use your browser’s method of blocking or removing cookies, some but not all types of cookies may be deleted and/or blocked and as a result some features, and functionalities of the Service may not work.
- Web Beacons (“Tracking Pixels”)
- Web beacons are small graphic images embedded in web pages and e-mail messages. Web beacons may be used to count the number of visitors to the Service, to monitor how users navigate the Service, and to count content view.
- Embedded Scripts
- An embedded script is website code designed to collect information about your interactions with the Service. Embedded scripts may run while you are on our website.
- Location-identifying Technologies
- Geo-filtering and other location-aware technologies locate you, or make assumptions about your location, for purposes such as verifying your location and delivering or restricting content, including third-party ads, based on your location. If you have enabled GPS or use other location-based features on the Service, your device location may be tracked by us and our Service Providers.
- Device Recognition Technologies.
- Technologies, including application of statistical probability to data sets, as well as linking a common unique identifier to different device use (e.g., Facebook ID), which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user or household).
- Device and Activity Monitoring
- Technologies that monitor, and may record, certain of your interactions with the Service, including keystrokes and mouse movements, and/or collect and analyze information from your device, such as your operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking and/or improving the Services and customizing or optimizing your experience on the Services. Records of your interactions collected by device and activity monitoring technologies may be disclosed to our vendors for the purposes of analytics, advertising, and Service functionality.
- Analytics
- Landmark Properties may use Google or other vendors for analytics services. These analytics services may use cookies and other Tracking Technologies to help Landmark Properties analyze how you use the Service. Information generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these vendors and these vendors may use this information for purposes such as evaluating your use of the Service, compiling statistic reports on the Service’s activity, and providing other services relating to Service activity and other internet usage.
- For more information on how Google Analytics uses data collected through our Services, click here. To opt out of Google Analytics cookies, visit https://tools.google.com/dlpage/gaoptout.
- Chat Services
- DATA SECURITY AND MONITORING
Landmark Properties takes reasonable measures to protect Personal Information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet and online digital storage are not completely secure and Landmark Properties does not guarantee the security of your information collected through the Service.
To help protect you and others, Landmark Properties and its Service Providers may (but make no commitment to) monitor use of the Service, and may collect and use related information including Personal Information for all purposes not prohibited by applicable law or inconsistent with this Privacy Policy, including, without limitation, to identify fraudulent activities and transactions; prevent abuse of, and investigate and/or seek prosecution for, any potential threats to or misuse of the Service; ensure compliance with the Terms of Use and this Privacy Policy; investigate violations of or enforce these documents; improve the Services and your Services experiences, and to protect the rights and property of Landmark Properties, third parties, and other users. Monitoring may result in the collection, recording, and analysis of online activity or communications through our Service.
8. INTERNATIONAL TRANSFER
Landmark Properties is based in the U.S. and the Personal Information Landmark Properties and its Service Providers collects is governed by U.S. law. If you are accessing the Service from outside of the U.S., please be aware that Personal Information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any Personal Information constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your Personal Information in the U.S. as set forth in this Privacy Policy.
- CHILDREN’S PRIVACY
The Service is intended for a general audience and not directed to children less than sixteen (16) years of age.
Landmark Properties does not intend to collect personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA”) in a manner that is not permitted by COPPA. If we obtain knowledge that we have collected children’s personal information in a manner not permitted by COPPA, we will remove such information to the extent required by COPPA.
- YOUR CHOICES
- Tracking Technologies Generally.
Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please be aware that if you disable or remove these technologies, some parts of the Service may not work and that when you revisit the Service your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.
Do Not Track. Some browsers may offer a “Do Not Track” setting. Please note that our Service is not designed to respond to “Do Not Track” settings.
You can opt out of receiving certain promotional communications (emails or text messaging) from Landmark Properties at any time by (i) for promotional e-mails, following the instructions provided in emails to click on the unsubscribe link, or if available by changing your communication preferences by logging into your account; (ii) for text messages, following the instructions provided in text messages to opt out; and (iii) for app push notifications, turn off push notifications in the settings of your device and/or the app, as applicable.
- Accessing and Changing Personal Information
Landmark Properties may provide web pages or other mechanisms allowing you to delete, correct, or update Personal Information (e.g., profile and account information). Landmark Properties will make good faith efforts to make requested changes in Landmark Properties’ then-active databases as soon as practicable, but it is not always possible to completely change, remove or delete all of your Personal Information or public postings from Landmark Properties’ databases and residual and/or cached data may remain archived thereafter. Further, we reserve the right to retain Personal Information (a) as required by applicable law; and (b) for so long as reasonably necessary to fulfill the purposes for which the Personal Information is retained except to the extent prohibited by applicable law.
- Interest-Based Advertising
When you use the Service, we, our Service Providers, and advertising partners may place Tracking Technologies on your device in order to collect information about your online web-browsing activities over time and across different websites and online services or mobile applications, in order to serve you ads or other content personalized to your interests
You can opt out of being tracked online for interest-based advertising purposes by going to https://optout.aboutads.info or https://optout.networkadvertising.org. You can opt out of being tracked for interest-based advertising purposes on mobile apps by going to https://youradchoices.com/appchoices.
Choices you make are device-specific and browser-specific. If you use different browsers on your computer, or multiple computers and devices, you will need to opt out on each browser and on each device that you use. Please note that even if you opt out, you may still receive advertisements from us; they just won’t be customized based on your web-browsing activities on third-party websites. Please also note that if you opt-out of interest-based advertising, we may still track your visits to the Service for our own analytics, operations and security purposes.
- STATE NOTICES
- California.
This section supplements the disclosures provided in our general Privacy Policy and applies to California consumers. This section describes how and why Landmark Properties collects, uses, and discloses Personal Information of California consumers, the rights afforded to you by the California Consumer Privacy Act (“CCPA”), and how to exercise those rights. This section does not apply to California job applicants, current and former employees, contractors, or beneficiaries. If you are a California consumer and interacted with us in one of these capacities, please contact us as provided below for more information.
Unless otherwise noted, the disclosures in this section cover our online and offline activities in the twelve (12) months prior to the Effective Date, as well as our current practices.
- Collection, Use, and Disclosure of Personal Information
Landmark Properties may collect, use, and disclose Personal Information for business purposes consistent with applicable laws as identified below. Where we transfer applicable Personal Information to recipients, such as our Service Providers, we do so for the same business purposes described below. These examples may vary depending on the nature of your interactions with us.
Category of Personal Information | Purposes for Collection, Use, or Disclosure | Categories of Recipients to whom Personal Information is Disclosed |
Identifiers, including real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, state ID number, passport number, or other similar identifiers |
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Personal information described in Cal. Civ. Code § 1798.80(e), including physical characteristics or description, signature, telephone number, date of birth, education, employment, bank account number, or any other financial information, medical information |
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Characteristics of protected classifications under California or federal law, including age, citizenship, familial status, disability |
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Commercial Information, including the location and type of apartment, home, or building you are interested in, desired budget, lease term, and move-in date, whether you have pets, and any additional details you wish to provide |
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Internet Usage Information, including browsing, search, and usage histories |
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Geolocation Data, including physical location inferred from your IP address |
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Sensory Data, including audio and/or visual recordings of customer care calls, and security cameras footage |
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Professional or Employment Information, including professional, educational, or employment-related information, including personal or professional references |
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Non-public Education Records, including education records directly related to a student maintained by an educational institution or party acting on its behalf, or student financial information |
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Other Categories of Personal Information, including national identification information, vehicle information, and criminal history |
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- Data Retention
We generally maintain Personal Information according to our retention obligations and policies, operational business purposes, and other legal and regulatory requirements. We discard this Personal Information when reasonably practicable.
We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Privacy Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
- Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected it;
- Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which it was collected;
- Your Personal Information is reasonably required to protect or defend our rights or property;
- We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.
Where your Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
2. Sales and Sharing of Personal Information
We do not sell Personal Information in exchange for money, but some of the ways in which we share Personal Information may be considered a sale under the CCPA. We may sell and/or share the following categories of Personal Information with third parties for the purposes of analytics and cross-context behavioral advertising:
- Identifiers;
- Internet usage information;
- Geolocation data;
- Inferences.
The third parties to whom this Personal Information is sold and/or shared are advertisers and analytics vendors.
California residents may opt out of sales and sharing of your Personal Information as set forth in the “Right to Opt Out of Sales and Sharing of Personal Information” section below.
We do not have actual knowledge that we sell or share the personal information of consumers under sixteen (16) years of age.
3. California Privacy Rights
If you are a resident of California, you have the right to submit certain requests relating to your Personal Information as described below. To exercise any of these rights, please use our Privacy Web Form (onetrust.com), email us at privacy@landmarkproperties.com, or call us at 1 (888) 914-9661 PIN 493149.
If you make a privacy request, we may take steps to verify your identity before responding to your request. You may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. As permitted by law, we may take steps to verify your own identity in response to a request even if you choose to use an agent.
Right to Know. You have the right to know what Personal Information we have collected about you, which includes:
- The categories of Personal Information we have collected about you, including:
- The categories of sources from which the Personal Information was collected;
- Our business or commercial purposes for collecting, disclosing, selling, or sharing Personal Information;
- The categories of recipients to which we disclose Personal Information;
- The categories of Personal Information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of Personal Information;
- The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information.
- The specific pieces of Personal Information we have collected about you.
Right to Delete Your Personal Information. You have the right to request that we delete Personal Information we collected from you, subject to certain exceptions.
Right to Correct Inaccurate Information. If you believe the Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.
Right to Opt Out of Sales and Sharing of Personal Information.
Right to Limit Use and Disclosure of Sensitive Personal Information. We do not use or disclose sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
Rights Related to Automated Decisionmaking
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
4.Notice of Financial Incentive
From time to time, Landmark may offer a financial incentive such as a gift card or merchandise to consumers who choose to sign up for additional information about our properties, to register as an active sales lead, to visit one of our properties for a tour, or sign a lease. Participation in these activities requires you to provide some Personal Information, such as your Identifiers and Commercial Information. These incentives are designed to encourage participants to visit our properties or sign a lease.
We have made a good faith estimate that the value of the Personal Information provided in connection with our incentives is equivalent to the relevant expenses related to the collection and retention of that Personal Information. Any difference in price or benefits provided to participants who receive an incentive is reasonably related to the value of the Personal Information provided.
Should you wish to withdraw your participation in any program associated with a financial incentive as described above, please email us at privacy@landmarkproperties.com, or call us at 1 (888) 914-9661 PIN 493149.
5. Third Party Marketing and Your California Privacy Rights
California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. We do not share Personal Information with third parties for those third parties’ own direct marketing purposes. Californians may request information about our compliance with this law by contacting us as provided below.
- Texas
The disclosures in this section supplement our general Privacy Policy and apply to residents of Texas. References to “Personal Information” in our general Privacy Policy describe our practices with respect to “personal data” as defined under the Texas Data Privacy and Security Act.
- Sales and Targeted Advertising
We may disclose or make available the categories of Personal Information listed below for targeted advertising purposes, or in a manner that is considered a “sale” under the Texas Data Privacy and Security Act:
- Identifiers;
- Usage information;
- Geolocation information;
When we disclose or otherwise make available such Personal Information, we may do so to the following categories of third parties: analytics and advertising vendors.
- Texas Privacy Rights
If you are a resident of Texas, subject to certain exceptions, you have the following rights with regard to your Personal Information. To exercise any of these rights, please use our
If you make a privacy request, we may take steps to verify your identity before responding to your request.
Right to Confirm/Access: You have to confirm whether we are processing your Personal Information, and to access a copy of the Personal Information that we may hold about you.
Right to Correct: You have the right to request that we correct inaccuracies in your Personal Information.
Right to Delete: You have the right to request that we delete Personal Information that we hold about you.
Right to Opt Out of Sales and Targeted Advertising: You have the right to request that we stop disclosing your Personal Information for targeted advertising, or in a way that is considered a “sale.” To opt out, please click the “Do Not Sell or Share My Personal Information” link in the footer of the website you are visiting, and manage your preferences. You may also opt out by using the Global Privacy Control preference signal. Your opt-out request will be applied on a browser and device basis, and you will need to set your preferences for each browser and device you use. Your selections will be lost if you clear your cache and cookies.
Right to Appeal: If you are unsatisfied with the resolution of a prior request, you have the right to appeal our decision.
- Nevada.
Although we do not “sell” “covered information” of Nevada “consumers” as those terms are defined by Chapter 603A of the Nevada Revised Statutes, you may contact us here and register an e-mail contact address for us to provide you notice in the event we should do so in the future, at which point you will have an opportunity to be verified and exercise your opt-out rights under that law. Contact us in the same manner to update your contact email for notices. Changing your email elsewhere (e.g., informational requests, account information, etc.) will not update your Nevada notice contact information. It is your responsibility to keep your notice contact information current.
- Connecticut.
Connecticut law requires any person or entity that collects Social Security numbers from Connecticut residents in the course of business to create a privacy protection policy and to publish or display it publicly. It is our policy to protect the confidentiality of Social Security numbers in our possession from misuse and improper disclosure by maintaining and enforcing policies and physical and electronic safeguards against misuse and improper disclosure. Unlawful disclosure of Social Security numbers is prohibited, and access to them is limited to personnel who need access to such information in order to perform their job functions.
- CHANGES TO THIS PRIVACY POLICY
We reserve the right to change this Privacy Policy prospectively effective upon the posting of the revised Privacy Policy and your use of our Service indicates your consent to the privacy policy posted at the time of use. However, we will not treat your previously collected Landmark Properties Personal Information, to the extent it is not collected under the new privacy policy, in a manner materially different than represented at the time it was collected without your consent.
- CONTACT LANDMARK PROPERTIES
If you have any questions about this Privacy Policy, please contact Landmark Properties here or at 315 Oconee Street Athens, GA 30601 (Attention: Legal Department).
© Landmark Properties 2025. All Rights Reserved.
Table of Contents
Click on the links to navigate to the sections:
- Personal Information We Collect
- How We Use The Personal Information We Obtain
- How We Disclose Personal Information
- Sweepstakes, Contests, and Promotions
- Third-Party Content and Services
- Cookies and Other Tracking Technologies [link]
- Data Security and Monitoring
- International Transfer
- Children’s Privacy
- Your Choices
- State Notices
- California Residents
- Texas Residents [link]
- Nevada Residents
- Connecticut Residents
- Changes to this Privacy Policy
- Contact Landmark Properties
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